After University of Utah researchers and the Technology Licensing Office patent and develop a technology, our office markets that technology to companies with the goal of getting the technology licensed.
Our office leads the marketing efforts, but there are some ways you as an inventor can help us. Before we reach out to any external companies, we develop marketing materials that include a description of the invention, patent filings, market information, names of inventors and more. As we compile this information, we will reach out for your input.
At the same time, we conduct market research to identify the best companies for your technology. Existing relationships with companies are useful in marketing an invention. In fact, most license agreements come from an inventor’s network. Let us know if you have any suggestions of companies or people we should reach out to!
We then contact potential licensees through both emails and phone calls to share the marketing information we compiled. If any of these companies expresses an interest or has questions, we will reach out to you to schedule a teleconference with the potential licensee or request your answers to their questions.
Marketing your invention can occasionally lead to sponsored research and collaboration from industry partners. While sponsored research is not the most common outcome of our marketing efforts, these opportunities can bring funding and projects to your lab.
Do you have more questions about our office or our marketing efforts? Contact our commercialization team!
